![]() It’s one of a pair of research projects on ride-hailing funded by Penn’s Kleinman Center for Energy Policy. thesis, which focuses on determining how the introduction of Uber has changed the way people travel in urban areas. That epiphany spurred the idea for Gorback’s Ph.D. “If restaurant and bar owners, for example, know that I can get to them more easily, can they locate in previously underserved areas that offer potentially lower rent?” She began to wonder what other areas of urban economics this affects. “That got me thinking: My consumer behavior has now changed in an era where my transportation options have suddenly expanded,” says Gorback, a sixth-year applied economics graduate student at Wharton. This is the exact situation that Penn doctoral student Caitlin Gorback found herself in one day. Or, you could pull out your phone, request an Uber or Lyft, and have a personal driver ferry you from where you stand to the door of where you’re going. You could walk to the nearest subway station, wait for the next train, sit through a series of stops, and then walk the additional distance to your location. Learn more at Curiosity piqued? Contact us with questions.If it’s a Friday evening and you’re leaving the office to meet a friend across town, modern transportation technology offers you a few options. Since 2004 TransLoc has led the industry with innovative technology that transforms the way we interact with transit. TransLoc is taking transit from last resort for some to first choice for all, creating Mass Transit 2.0. With the TransLoc platform, agencies can make more efficient use of existing resources and evolve to meet the changing needs of riders everywhere. The question is whether it will thrive–how transit agencies will continue and in what form. Transit will survive, thanks to the urbanization of America and demand for more effective transit solutions that generated more than 11 billion trips on public transportation in 2014 alone. Mass transit is the latest in a long line of industries forced to rethink their business because of disruptive forces. Agencies will have the tools and data needed to tailor services to the changing needs of their community while still fulfilling transit’s critical role in society.” “What we’re building shifts mass transit to a rider-focused model. “Uber has shown that riders now expect services built around them,” Kaufman said. ![]() The TransLoc platform empowers transit agencies to deliver on-demand services, achieve massive efficiency gains in their fixed-route service, and give riders a world-class mobile experience. ![]() In the same way Uber is changing individual transportation, Durham, NC-based TransLoc is transforming mass transit from last resort for some to first choice for everyone. “We’re creating Mass Transit 2.0–a unified, intelligent platform that combines the best of fixed-route service with the best of on-demand service, enabling transit agencies to deliver amazing, rider-centric service.” We see this as Mass Transit 1.0, which worked well for the first 100 years but isn’t going to work for the next 100,” said Dr. “Mass transit has been operating according to the same fixed-routes, fixed-stops, fixed-schedule model since the 1800’s. There is broad speculation that, without significant changes, mass transit is susceptible to the same type of disruption. 5, 2015 – Widespread adoption of on-demand car services such as Uber and Lyft has permanently altered individual transportation and the taxicab industry.
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